No business can be all things to all people. Kozinn+Sons Merchant Tailors is no exception. Everyone doesn’t like the same movies, music or art. There is no reason that everyone would like the same clothier.
What our clients have in common is not simply their professions, although many are attorneys, bankers and accountants. It’s not simply their education level although a survey revealed that 76% of our clients have a postgraduate degree. Nor is it simply their income level—you’d be surprised at the breadth of our clients’ net worths. What they do have in common is that they are all “thinking men.*”
The "thinking man's" approach to shopping is as follows:
- He does not make purchasing decisions solely on the basis of price. He doesn't assume that the most expensive is the best or that the cheapest is a bargain. He seeks value in his purchases which requires a thoughtful cost/benefit analysis.
- He does not rely on the name on the label as the sole criteria for establishing the merits of a product. Instead, he wants to make an intelligent decision and soaks up relevant information like a sponge.
- He values expertise. He takes pride in an address book filled with experts to help him succeed in life. His trust has to be earned, but once it is, he is extremely loyal and forgives the occasional error.
- He understands that how one dresses is an important form of non verbal communication. He takes pride in the way he looks. He also is considerate of others by dressing appropriately for an occasion.
If you share these traits, you’ll probably be very happy with Kozinn+Sons' product and service. We work by appointment so that we can give you the attention you require and deserve. Please give us a call or send us an e-mail and together we will intelligently address your clothing needs.
Kozinn+Sons Merchant Tailors
22 West 32nd Street, 5th Floor
New York NY 10001
*I am old enough to remember the first book that intelligently analyzed the art of playing baseball—“The Thinking Man’s Guide to Baseball,” published in 1967. The author, Leonard Koppett, a sports writer for the New York Times took an unprecedented editorial approach to what was viewed at that time as strictly a “blue collar” sport. His writing style was eloquent, scholarly and with the touch of a connoisseur. The book revolutionized sports reporting thereafter.