You might ask, why change your name now?
For one thing, there has been confusion between “Saint Laurie” and “Saint Laurent,” the French fashion house, particularly with online searches. The two companies negotiated a solution that was mutually beneficial and included us changing our name.
Additionally, naming ourselves Kozinn+Sons reaffirms the bedrock of our business: the Kozinn family’s commitment to you and our staff. Our family’s reputation—and now our name—is sewn into everything we make for you.
Kozinn+Sons Merchant Tailors was founded in 1913 by Samuel Kozinn, a Jewish immigrant from Poland whose mother tongue was Yiddish. Samuel's first garments were trousers manufactured in the now-fashionable Williamsburg section of Brooklyn. The name of the business in those days was, “The Independent Trouser Company, Inc.”
Samuel's son, Murray, joined the company in 1929. Production was expanded to include complete suits and the operation was moved to Manhattan. The name of the company was changed again to “The Dependable Clothing Company.”
During World War II, Saint Laurie manufactured army officers' uniforms. After the war, the company became one of the foremost proponents of the "Ivy League look," which replaced the broad-shouldered silhouette of the 1940s with a more natural-shouldered, cultivated design.
In 1951, the name of the business was again changed to “Saint Laurie Ltd,” which seemed more appropriate for the upscale nature of the product which was being made. During this period Saint Laurie was wholesaling its garments to fine men's specialty stores throughout the country.
The cultural revolution of late 1960s had a dramatic impact on the men's clothing industry and Saint Laurie. The smaller specialty stores began to disappear due to a combination of fashion turmoil (the Nehru and leisure suits, for example), owner fatigue, and store consolidation. The family saw a future in direct sales to consumers right from their New York City workrooms. Andrew Kozinn, Murray's son, joined the business in 1976 after graduating from Northwestern University and Brooklyn Law School. Under his leadership, the family business expanded its custom department, introduced custom shirts and started a division devoted to theatrical tailoring.
Andrew's wife, Carey Graeber, who he met at Northwestern, has been active in the business for more than thirty years and has played a number of vital roles. Jacob Kozinn, their older son, learned to cut and sew at a very early age. He's responsible for many of our current suit designs. Their younger son, Nathaniel, also a Northwestern graduate, has worked as the company's comptroller and has written several novels (available on Amazon!)
Kozinn+Sons Merchant Tailors is located on the 5th floor at 22 West 32nd Street. The block is widely known as Korea Way for its plethora of Korean restaurants.
- New York Times feature story on Saint Laurie
- Murray Kozinn, 1914-2011
- Is "Made in America" Important?
- Saint Laurie and Women's Suits
- How to Get the Most Out of Your Builder
- What is the Difference Between "Bespoke," "Custom" and "Made-to-Measure" Suits?
- How to Choose Who Makes Your Clothing